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CLIENT CONSULTATION

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I began by meeting with the client to gain a thorough understanding of their brand identity, preferences, and target audience. Through this consultation, I gathered crucial insights about their desired aesthetic, colour scheme, and the content to be included in the resource guide.

 

RESEARCH & INSPIRATION

 

To ensure the design aligned with industry trends and client expectations, I delved into research to gather inspiration from contemporary design trends, particularly in the realm of luxury branding and editorial design. I explored various design elements, typography styles, and colour palettes that would resonate with the client's vision of a sleek and modern resource guide.

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CONCEPT DEVELOPMENT

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Drawing from the client's brief and my research findings, I crafted multiple design concepts that seamlessly blended luxury with functionality. I experimented with layouts, typography treatments, and color combinations to find the perfect balance between elegance and readability. The incorporation of dark grey, white, and bright teal not only reflected the client's brand colours but also added a touch of sophistication to the overall design.

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LAYOUT DESIGN

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The layout of the resource guide was meticulously crafted, ensuring that the content flowed seamlessly and that the visual hierarchy guided readers effortlessly through the guide. Each vendor's information, including their contact details, was prominently displayed alongside their picture, enhancing accessibility and usability.

 

CLIENT COLLABORATION & FEEDBACK

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I presented the mockups to the client for feedback and carefully incorporated their suggestions to refine the design further. This iterative process allowed us to fine-tune every aspect of the resource guide, ensuring that it met the client's expectations while exceeding the needs of their target audience.

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FINALIZATION & DELIVERY

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Once the design was finalized and approved by the client, I prepared the digital copy of the resource guide for online distribution as well as printing.

 

Upon completion, I presented the finished resource guide to the client, who was thrilled with the outcome. The sleek, modern design perfectly encapsulated their brand identity and provided a valuable asset for their first-time homebuyers. Their positive feedback reaffirmed the success of the design process and served as a testament to our collaborative efforts.